Discuss word origins and meanings.
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Post by Ken Greenwald » Thu Dec 06, 2012 10:38 pm

<2012 “Bing bungles Google scroogle, but negative tech marketing is here to stay: We’re talking, of course, about ‘Scroogled,’Microsoft’s new holiday-themed negative ad campaign against Google, which includes TV commercials and billboards across the US. The problem it’s trying to solve? Google has 75.5% of US search market share and Bing just 11.6%.”—Quartz, 6 December>
SCROOGLE: Was (2003 - February, 2012) a web service that blocked Google’s ability to collect personal information. The service's name was a reference to both ‘scraping’ (the process of automatically collecting information from the web) and Ebenezer ‘Scrooge.’ (Wikipedia). However, most take it to be a combination of ‘screwed’ and ‘google’ with the meaning ‘screwed by Google’; taken advantage of by Google or having negative consequences in dealing with them.

Scroogle was created in 2003 by Google critic Daniel Brandt, who was concerned about Google collecting personal information on its users. . . Scroogle offered a web interface and browser plugins for Firefox, Google Chrome, and Internet Explorer that allowed users to run Google searches anonymously. . . . (Wikipedia).

The following quotes are from archived sources:
<2006 (article title) “Are Authors and Publishers Getting Scroogled?”—Information Today 1 February>

<2007 “A New Short Story Imagines Google as a Bad Big Brother: In science-fiction author Cory Doctorow's short story ‘Scroogled,’a woman shrugs when she sees ‘Immigration--Powered by Google’ on an airport sign, but that's just the beginning of the search giant's presence in a not-too-distant future.”—Wall Street Journal. 26 September>

<2009 “What happens when Google Maps takes you to a trailer park with a sign that read ‘Trespassers will be shot. Survivors will be shot again,’ instead of the Starbucks you had been searching for. This term can be used any time Google Maps gives you bad driving directions. So after driving around the same block for twenty minutes in the ghetto and nearly getting shot, I realized that there was no Barnes and Noble. I'd been painfully scroogled.”—Urban Dictionary, 23 May> [[not a recommended site, but this example seems reasonable]]

<2012 “. . . Microsoft is warning consumers that they risk getting ‘scroogled’ if they rely on Google's shopping search service.”—AP Worldstream, 28 November>

<2012 “Microsoft Scroogled Site Challenges Google Shopping Honesty: Are you getting Scroogled? It's a word invented by Microsoft to describe what it says Google is doing to users of its Google Shopping tool: It rips them off by limiting search results to paid advertisers only. According to Microsoft, the unbiased relevance listings Google Shopping claims to provide are nothing more than paid search results listed according to dollar amount -- not by relevance to the user.”— (Byte Newsletter), 30 November>

Ken G – December 6, 2012

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