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Monthly newsletter to past clients

Posted: Thu Dec 27, 2001 12:03 am
by Archived Topic
I hope this letter finds you well.

I wanted to inform you of two exciting changes occurring in my family. First, if you didn’t already know, my wife Judy has teamed up with myself and joined the Coldwell Banker Team. We feel that this addition adds an extra layer of service for all of your real estate needs. Please call upon Judy to help answer any of your questions or do some research on current trends occurring in your community.

The second piece of news has to do with the other woman in my life..my daughter Lena. Lena is a Certified Financial Planner PractitionerĂ” and Wealth Advisor located in Columbia, MD. She has been in the financial services industry for five years and is really making a name for herself. When I am going through the home buying/selling process with a client, I discover that they may have some financial concerns/questions that I am not equipped to answer. This is where Lena comes along. I want you to use her as a resource for all of your financial concerns.

I have enclosed some business cards for both Judy and Lena for your convenience. Again, thank you for your continued confidence in myself and Coldwell Banker. Judy and I look forward to meeting all of your future real estate needs.

Submitted by ( - )

Monthly newsletter to past clients

Posted: Thu Dec 27, 2001 12:17 am
by Archived Reply
The basic problem with this letter is that it makes your business sound as though it is being run by a bunch of amateurs. Your clients may well value friendly service, but they don't want to be given the impression that nepotism is the primary principle governing your recruitment process. Therefore you need to focus on the skills your wife and daughter are bringing to your business (and hence to your clients) rather than on the cosy convenience and pride in your family which you are enjoying as a result of the new arrangements. You also fail to indicate what specialist skills you personally have to offer; as things stand, the impression given is that your role is solely to delegate all enquiries to your wife and daughter because you lack the expertise to handle them yourself.

Consequently, your revised letter needs to shed the flim-flam and concentrate on delivering your main marketing message, which is that your business has something new to offer which has specific value to your clients. It might run something like this:

Hi!

The Coldwell Banker team is pleased to announce the addition of two new members to complement my own role as [insert brief outline of your job function].

The first is my wife, Judy [insert surname]. Judy has a background of [insert number of years] in [insert industry] as an [insert role]. Her addition to our team expands the [insert description] service we offer regarding your real estate needs. She will help answer your [insert name of Judy's role] questions or research current trends [what kind?] in your community.

Our second new team member is my daughter, Lena [insert surname]. Lena is a Certified Financial Planner Practitioner and Wealth Advisor located in Columbia, MD, with five years in the financial services industry. Her role will be to address your detailed financial questions and concerns during the home buying and selling process, and I am confident that you will find her a valuable resource.

For your convenience I enclose some business cards for both Judy and Lena.

Thank you for your continued confidence in myself and Coldwell Banker. We look forward to meeting all your future real estate needs in a manner which is both friendly and professional.
Reply from Erik Kowal ( - England)

Monthly newsletter to past clients

Posted: Thu Dec 27, 2001 12:32 am
by Archived Reply
I think it should go like this.

i am a big dork and no life.

my daughter and wife is the smart ones.

PLEASE call the instead

- sincerely the Coldwell Faggot Team!!!

Reply from ( - )