Name for "Guardian"

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Name for "Guardian"

Post by petillm » Sun Apr 09, 2006 12:27 am

I just joined this forum.

I was looking for a word(s) that had the same meaning as the word "Guardian" or "Protector". I am starting a new Insurance Agency and I really like the name Guardian, but Guardian Life Insurance is already very well known in the industry.

Any ideas/suggestions on a word that could be by new business name that would really stand out.

Thanks!!
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Post by kagriffy » Sun Apr 09, 2006 3:52 am

I got these suggestions for "guardian" from the thesaurus link on the WordWizard Home page: alarm clock, angel, attendant, babysitter, bird dog, Cerberus, champion, conservator, cop, curator, custodian, defender, escort, guard, keeper, nurse, overseer, paladin, patrol, preserver, safeguard, sentinel, shepherd, sitter, sponsor, superintendent, supervisor, trustee, vigilante, warden, watchdog. (Click on "Wordwizard Home" above, then click on "Resources" to find the thesaurus.) Of the ones listed, I think "custodian," "paladin," or "watchdog" might serve your purpose. Try the thesaurus link with other words, and you should be able to find something you like.
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Name for "Guardian"

Post by Erik_Kowal » Sun Apr 09, 2006 6:25 am

So I suppose Mike's job title might be something like 'Angel of the Goods Shepherd Company'. Alternatively, his company could be called 'Champion Watchdogs'. ;-)
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Name for "Guardian"

Post by Ken Greenwald » Sun Apr 09, 2006 6:38 am

Mike, How about GATEKEEPER? I think it has a nice ring to it.
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Name for "Guardian"

Post by Erik_Kowal » Sun Apr 09, 2006 8:57 am

I agree. Much better than 'Cop Escort'.

What you haven't explicitly told us, Mike, is what kind of business your insurance agency will be specializing in: the associations that you will want to evoke in people through the name of your entity will presumably be somewhat different according to whether -- to mention just a few of the many different types -- you plan to offer mainly life, property, health, car or business indemnity insurance, or maybe a particular combination of them (e.g. property and marine insurance).
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Name for "Guardian"

Post by petillm » Mon Apr 10, 2006 1:10 pm

All of you are very creative. I thank you for your efforts.

I will be an Independent Insurance Agent, selling Auto,Home,Life for 6 different companies.

My main concepts to my customers will be Protection and Choice.

I just read the book, "Why Johnny can't Brand" by Bill Schley.

Bill states to be successful in today's competitive brand world, I will need the following:

1) Be Superlative- signaling #1
2) Be Important-something that matters
3) Be Believable- unique
4) Be Memorable-emotional feeling
5) Be Tangible-aligned with what I'm claiming to do

This is why I would need a name that elicits visual images of protection. A name like "Guardian".

Possibly linking to the Greek/Roman Gods for this protection image.

Looking for creative input and lots of help!!!

Thank you!!!
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Post by Bobinwales » Mon Apr 10, 2006 1:29 pm

What about "Kronos"? What he did to his father sums up what most insurance companies do to their clients when they make a claim.

Seriously though, I rather like “Tutelary”.

.
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Name for "Guardian"

Post by petillm » Mon Apr 10, 2006 2:13 pm

Anyone like the following names/words:

GoVista Insurance Group
Petrus- This is what my last name means in Latin
Centrus
Centric or Centrik
Vantage Pointe
Edgeways
VistaGuard
Strataprise
Moony Guardian

Just thinking out loud here???

looking for your creativity!!!

Thanks!!
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Name for "Guardian"

Post by Erik_Kowal » Mon Apr 10, 2006 3:56 pm

Taking a cue from your keywords, Mike, how about 'Choice Protection' or 'Choice Assurance'?

I fear that 'Moony Guardian' would cause your company to be the butt of numerous humorous comments.
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Name for "Guardian"

Post by JANE DOErell » Mon Apr 10, 2006 4:22 pm

I really like "Paladin" from kagriffy's list above, but then I am old.

Unrelated BTW, did anyone notice that petillm's 9Apr post and 10Apr post both say '3 posts' below the name? Some sort of a technical glitch perhaps? Erik explained below. Almost I was in fact silly on my part.
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Name for "Guardian"

Post by petillm » Mon Apr 10, 2006 4:23 pm

Erik,

I would most likely add those words to my main word, but I'm still looking for a unique/different word to stand out. There are a lot of insurance agents selling, so the competition is out there. I would like to substantiate some difference in the marketplace, yet stand for Protection/Choice.

What word/name, that is catchy, makes this happen...still trying to find out and not copy what's already out there.

Thanks for your insight and suggestions!!
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Name for "Guardian"

Post by Erik_Kowal » Mon Apr 10, 2006 5:12 pm

Jane, the count of postings is cumulative and auto-updates itself in every posting each time a page is refreshed.
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Name for "Guardian"

Post by gdwdwrkr » Mon Apr 10, 2006 5:37 pm

Armor Rack Insurance
Armorack Insurance
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Name for "Guardian"

Post by kagriffy » Mon Apr 10, 2006 5:59 pm

How about "Aegis Insurance"? That certainly captures your idea about "protection," and it has a nice ring to it, don't you think? Your motto could be "Coverage even the gods rely on"! (OK, maybe the motto needs some work, but I still like the sound of "aegis.")
[h]Posted - 10 Apr 2006 : 20:34:07[/h]defintely like the name "Aegis". The problem is there are so many companies in my state (NC) that are named Aegis, even a few insurance agencies. When you search it on line, there is a huge amount to look at.

If we can come up with something that is close to that or combines it...eureka!!

Thanks for all your efforts.

You guys are great.

Keep um coming.........

petillm
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Post by Erik_Kowal » Tue Apr 11, 2006 7:28 am

Rock of Aegis (or as gdwdwrkr might prefer, Rack of Aegis)?
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